Campaign Status 2017

NCCAOM in partnership with Echo Media Group, a PR and marketing communications agency, working hard to increase the awareness of acupuncture and Oriental medicine and the visibility of the NCCAOM certified Diplomates. Below, you can find detailed monthly status updates on our Public Education campaign activities.

September 2017 Snapshot

September 2017 Highlights

Total Monthly Clips

61

Total Monthly Online Visitors

51,431,489

 

Date Outlet Name News Headline
9/5/2017 First Time Parent
Magazine
Acupuncture and Bedwetting
9/12/2017 Dr Oz The Good Life I Tried Acupuncture for Hot Flashes
9/12/2017 Women’s Running Runners Should Try Acupuncture To Heal An Injury
9/15/2017 Romper Does Acupressure Really Induce Labor? An Expert Explains
9/16/2017 Read Read and Read Regulation Of Acupuncture – Florida Board Of Acupuncture
9/20/2017 FOX News Channel Will acupuncture increase my chances of getting pregnant?
9/22/207 Northeast Florida News Coming To A Hospital Near You: Acupuncture
9/26/2017 FOX 29 Modern Acupuncture™ Now Open in Charlotte
9/28/2017 Poughkeepsie Journal Healing touch, acupuncture used in breast cancer treatment

To see the comprehensive list of September 2017 clips, please click here

Opioid Research

  • Echo conducted and composed extensive research on alternative health services like chiropractic, physical therapy, naturopathic medicine, and dry needling services and their roles in preventing opioid addition.

The President’s Commission on Combating Drug Addiction and the Opioid Crisis Research

  • Due to the prevalence of opioid addiction, Echo developed research and a timeline of the President’s Commission on Combating Drug Addiction and the Opioid Crisis. This material will support NCCAOM as it aims to raise the awareness of acupuncture as an effective non-drug therapy for pain.

Acupuncture Media Opportunity

  • Echo coordinated a media opportunity between NCCAOM Certified Diplomate William Reddy and Wellbe, a health and wellness media outlet.

AOM Day 2017 Proclamation Letter

  • To prepare for Acupuncture and Oriental Medicine Day, Echo revised a Proclamation Letter to President Donald J. Trump addressing AOM Day 2017.

August 2017 Snapshot

August 2017 Highlights

Total Monthly Clips

42

Total Monthly Online Visitors

1,540,724

Florida State Oriental Medical Association Conference

  • To support NCCAOM at the 2017 FSOMA Conference, Echo conducted media interviews with NCCAOM Certified Diplomates and leaders present at the conference.
  • Echo developed a NCCAOM Talking Points document that was to be distributed at the conference.
  • Echo continued media relations outreach to local outlets in Florida to garner interest in the NCCAOM media demonstrations taking place at the 2017 FSOMA Conference.

Acupuncture and Opioids

  • To promote acupuncture as an effective treatment for opioid addiction, Echo coordinated an interview opportunity for NCCAOM Certified Diplomate Dr. Iman Majd with News 96.5 in Orlando. His interview material was later used by the station for a live format segment.

Facebook AD Campaigns

  • Throughout the month of August, Echo continued to run and monitor two Facebook campaigns that were designed to target consumers who visited the NCCAOM Resource Center and drive them to the Find a Practitioner web page. Please click here for Facebook Ad Campaign Status.

Bed-Wetting Media Opportunity

  • Echo coordinated a media opportunity between NCCAOM Certified Diplomate Dr. Carmion Pope and First Time Parent magazine. On behalf of NCCAOM, Dr. Carmion Pope wrote an article that discussed how acupuncture and herbs halt bed-wetting in children.

WebMD – Acupuncture for Fibromyalgia

  • Echo fulfilled a media inquiry from a WebMD writer interested in learning about acupuncture. To support the writer’s article on acupuncture for fibromyalgia, Echo also introduced a potential interview opportunity with a NCCAOM Diplomate.

July 2017 Snapshot

July 2017 Highlights

Total Monthly Clips

53

Total Monthly Online Visitors

34,872,965

July 2017 Clips

Date Outlet Name News Headline
7/1/2017 Acupuncture Today NCCAOM Call to Action: Shape the Future of
Certification
7/11/2017 AboNewsCast Online Acupuncture franchise comes to County Register
7/13/2017 Benzinga The Joint Commission Introduces Revised Pain Assessment and Management Standards, for Accredited Hospitals, to
Include Use of Non-Pharmacologic Treatments and Strategies
7/13/2017 BioMedReports The Joint Commission Introduces Revised Pain Assessment and Management Standards, for Accredited Hospitals, to
Include Use of Non-Pharmacologic Treatments and Strategies
7/13/2017 Business Press 24 The Joint Commission Introduces Revised Pain Assessment and Management Standards, for Accredited Hospitals, to
Include Use of Non-Pharmacologic Treatments and Strategies
7/13/2017 Canadian Business Journal, The The Joint Commission Introduces Revised Pain Assessment and Management Standards, for Accredited Hospitals, to
Include Use of Non-Pharmacologic Treatments and Strategies
7/13/207 CEO CA The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM)(R) Stresses Importance of
Including Nondrug Approaches Administered by Licensed Independent Practitioners for Pain Management
7/13/2017 Digital Journal The Joint Commission Introduces Revised Pain Assessment and Management Standards, for Accredited Hospitals, to
Include Use of Non-Pharmacologic Treatments and Strategies
7/13/2017 Marketwired The Joint Commission Introduces Revised Pain Assessment and Management Standards, for Accredited Hospitals, to
Include Use of Non-Pharmacologic Treatments and Strategies

To see the comprehensive list of June 2017 clips, please click here

To see the Facebook Ad campaign status, please click here

July 2017 Projects

Florida State Oriental Medical Association Conference

  • To prepare for the 2017 FSOMA Conference, Echo developed and distributed a pitch inviting local media in Florida to attend the NCCAOM media event.
  • Echo helped NCCAOM develop a set of questions for internal interviews with NCCAOM diplomates attending the FSOMA Conference.

Bell’s Palsy Media Advisory

  • To promote acupuncture as an effective treatment for Bell’s palsy, Echo developed and distributed a media advisory offering national expert sources for any media stories regarding acupuncture treatment of Bell’s palsy.

Facebook AD Campaigns

  • Echo launched a Facebook campaigns to target consumers and drive website traffic to the NCCAOM website. Please click here for Facebook Ad Campaign Status.

Joint Commission Press Release

  • Echo developed a press release to announce The Joint Commission introducing a revised Pain Assessment and Management Standards, for Accredited Hospitals, to Include Use of Non-Pharmacologic Treatments and Strategies. The press release was distributed and picked up by several publications.

Bed-Wetting Media Pitch

  • Echo developed a media pitch regarding how Chinese herbs and acupuncture can help children who wet the bed. First Parent has requested a byline article for their September issue. Echo will track clip.

June 2017 Snapshot

June 2017 Highlights

Total Monthly Clips

47

Total Monthly Online Visitors

16,137,037

 

Date Outlet Name News Headline
6/3/2017 Bellevue Business Journal Bellevue-based Dr. Iman Majd Elected Chair of National Acupuncture Organization
6/3/2017 Eastside Business Healthcare Archives – Bellevue Business Journal
6/4/2017 HamletHub Local News Have You Tried this Often-Overlooked, but Essential Part of Healthy Living?
6/7/2017 Health Tips Portal Get Educated About Acupuncture With These Simple To Follow Tips
6/9/2017 SG Club Why Should You Go To A Reputable Acupuncture Clinic In Montclair?
6/21/2017 Frontiers in Neurology Brain Connectivity Patterns Dissociate Action of Specific Acupressure Treatments in Fatigued Breast Cancer Survivors
6/27/207 Consumer Reports on Health Online Help for Stress Incontinence
6/27/2017 Health Medicine Network Help for Stress Incontinence
6/27/2017 Yahoo News Help for Stress Incontinence

To see the comprehensive list of June 2017 clips please click here

Men’s Health Month

 

    • In honor of Men’s Health Month, Echo distributed a pitch on behalf of NCCAOM encouraging men to try acupuncture and oriental medicine to maintain and improve health.

 

Academy of Diplomates Board Chair Announcement

 

    • Echo developed and distributed a pitch announcing Iman Majd as the new Board Chair for the Academy of Diplomates.

 

Facebook Ad Campaigns

 

    • Echo launched a Facebook ad campaign strategy and plan that are designed to drive traffic to NCCAOM’s website.

 

Bedwetting

 

    • To highlight the health benefits of acupuncture, Echo developed a pitch discussing how acupuncture and herbs can halt bedwetting in children.

May 2017 Snapshot
May 2017 Highlights

Total Monthly Clips

45

Total Monthly Online Visitors

31,664,460

17-22 Segment 1: Alternatives to Opioids for Pain

05/28/2017 by Radio Health Journal

David W. Miller,
M.D., FAAP,  Dipl. O.M. (NCCAOM)®, L.Ac.

Americans consume 80 percent of the opioid painkillers prescribed worldwide, ultimately resulting in the deaths of more than 20,000 Americans each year of overdoses of these drugs. The crisis is making doctors look at alternative medicine therapies for a substitute for these drugs. Experts discuss modalities that have shown success.

Guests:

  • Dr. David Miller, acupuncturist and medical doctor, East West Integrated Medicine, Chicago, and spokesperson, National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM)
  • Dr. Josie Briggs, Director, National Center for Complementary and Integrative Health, National Institutes of Health
  • Dr. Roger Chou, Professor of Medicine, Oregon Health and Science University and Director, Pacific Northwest Evidence Based Practice Center
Click to Listen
Date Outlet Name News Headline
5/4/2017 Healthy TCM Acupuncture Schools –Know Your Options Before You Commit
5/4/2017 The Basic Principles Of
Acupuncture Blog
The Basic Principles Of Acupuncture Blog
5/5/2017 St. Louis American Online F. Afua Bromley Board Chair at NCCAOM
5/18/2017 Consumer Reports Easing the Side Effects of Breast Cancer Treatment
5/22/2017 Knoxville News Sentinel Letters: Acupuncture, tax reform
5/24/2017 MyMommyVents Could Could Acupuncture Help You Have A Baby?
5/28/207 Radio Health Journal 17-22 Segment 1: Alternatives to Opioids for Pain
5/29/2017 CNHI News Service -Online Acupuncture helps body heal
5/29/2017 Muskogee Daily Phoenix Online Acupuncture helps body heal

To see the comprehensive list of May 2017 clips please click here

Healthy Vision Month

  • To participate in Healthy Vision Month, Echo distributed a pitch on behalf of NCCAOM detailing reasons why Americans should turn to acupuncture and oriental medicine to maintain and improve eye health.

FDA News

  • Upon learning that the FDA now proposes doctors learn about acupuncture for pain management, Echo developed and distributed a timely media alert on the topic.

Academy of Diplomates Board Chair Announcement

  • Echo developed and began outreach for a press release announcing Iman Majd as the new Board Chair for the Academy of Diplomates.

Facebook Ad Campaigns

  • Echo developed a Facebook ad campaign strategy and plan, which will be implemented in June. The campaigns are designed to drive traffic to NCCAOM’s website.

April 2017 Snapshot
April 2017 Highlights

Total Monthly Clips

23

Total Monthly Online Visitors

69,950,282

Wyoming Passes First Acupuncture Law

  • Echo conducted follow up pitching for the release that was distributed in March and secured interview opportunities for Whitney Fessler.

Wyoming’s First Acupuncture Law

  • Echo developed a press release to support the announcement of Wyoming’s first acupuncture law and conducted local media outreach.

Stress Awareness Month

  • To participate in Stress Awareness Month, Echo distributed a pitch on behalf of NCCAOM detailing reasons why Americans should turn to acupuncture and oriental medicine to soothe their job-related stress.

Board Chair Announcement

  • Echo drafted a press release announcing Afua Bromley as the new board chair for NCCAOM and pitched it to local market media.

Response to PBS Article

  • Echo worked with David Miller to provide a response to an inaccurate article published by PBS on the topic of acupuncture.

May – Healthy Vision Month

  • To participate in Healthy Vision Month, Echo developed a media pitch touting the benefits acupuncture can have on eye health.

May – Mother’s Day

  • To tap into Mother’s Day, Echo recommended pursuing the angle of infertility and developed a pitch on how acupuncture can increase chances of pregnancy.

March 2017 Snapshot
  • March17 Snapshot
  • News by Medium
March 2017 Highlights

Total Monthly Clips

53

Total Monthly Online Visitors

57,852,580

 


Carpal Tunnel Syndrome  Study

  • To capitalize on a recent study that announced acupuncture’s ability to ease wrist pain that comes with Carpal Tunnel Syndrome, Echo developed a pitch and conducted media outreach.

Wyoming’s First Acupuncture Law

  • Echo developed a press release to support the announcement of Wyoming’s first acupuncture law and conducted local media outreach.

Healthcare Uncertainty

  • With healthcare uncertainty on the rise and a hot media topic, Echo developed and distributed a pitch on behalf of NCCAOM detailing why Americans are turning to acupuncture in such uncertain times.

February 2017 Snapshot
  • News by Tone Chart
  • News by Medium
February 2017 Highlights

Total Monthly Clips

41

Total Monthly Print Circulation

533,268

Unique Visitors Online

87,020,649

2016 Recap

  • Comprehensive 2016 PR recap was completed.

2017 PR Plan

  • 2017 overview plan, including pitch angles for the year was created.

ACP Lower Back Pain Media Alert

  • Echo created a timely media alert in response to the new guidelines established by the American College of Physicians reinforcing the fact that acupuncture is medically effective for the treatment of chronic pain.
  • Echo presented and began organizing three contributed article opportunities, which will go live in March 2017.

Date Outlet Name News Headline
2/3/2017 Patch Bob Robles Joins Many Rivers Community Acupuncture
2/15/2017 Shorenewstoday Effective, Opioid-Free Pain Management Options
2/15/2017 Ellwoodcityledger Effective, Opioid-Free Pain Management Options
2/15/2017 Homenewshere Effective, Opioid-Free Pain Management Options
2/15/2017 Desertnews Effective, Opioid-Free Pain Management Options
2/15/2017 Abilene Reflector Chronicle Effective, Opioid-Free Pain Management Options
2/15/207 Chronicle-Tribune Effective, Opioid-Free Pain Management Options
2/15/2017 Daily Barometer, Oregon State University, The Effective, Opioid-Free Pain Management Options
2/15/2017 Defensor Chieftain Effective, Opioid-Free Pain Management Options
2/15/2017 Explorer Newspaper – Online Effective, Opioid-Free Pain Management Options
2/15/2017 Fairfax County Times, The Effective, Opioid-Free Pain Management Options
2/15/2017 Hancock County Journal- Pilot Effective, Opioid-Free Pain Management Options
2/15/2017 Henderson Daily News Effective, Opioid-Free Pain Management Options

To see the comprehensive list of February clips please click here

Campaign Status 2016

2016 PR Snapshot
2016  PR Highlights

Total Volume of Clips

460

Total Print Circulation

9,042,978

Total Unique Visitors

562,445,460

  • Partner Press Release Distribution
  • Acupuncture Now Foundation, American Society of Acupuncturists & NCCAOM
  • National Health Survey Finds Acupuncture Patients Have High Rates of Satisfaction
  • 126 clips with a total audience of 11,369,376
Post-Election Stress Disorder

  • Echo repurposed interest from AOM Day into a timely news angle.
  • An interview segment with the an Oregon Acupuncture and Oriental Medicine Association representative was coordinated and aired on KOIN-6.

Post-Election Stress Disorder Content Distribution Campaign:

To further extend NCCAOM’s featured content Echo Media Group worked with a content distribution service to amplify the article, A Healthy Remedy for Post-Election Stress Disorder (PESD): Try Acupuncture, on NCCAOM’s website.

The article was promoted on mainstream Internet media channels to allow more readers to discover NCCAOM on their own via trustworthy news sources. Links to NCCAOM’s PESD release appeared as recommendations on the web’s largest content publishers including CNN, Fox News and ESPN.

NICE Guidelines on Acupuncture Press Release

  • Echo distributed a press release titled, “The New National Institute for Health and Care Excellence Guidelines on Acupuncture: Wrong on Evidence, Wrong on Ethics”
  • The distribution included key evidentiary support as to why NICE’s most recent findings against acupuncture as a suitable alternative treatment method for pain is not an overall accurate report.
  • Total Campaign Clips: 156
  • Public Views: 1,551
  • Unique Website Visitors: 796
  • Total Impressions: 783,333
  • Total Clicks to NCCAOM Website: 708
AOM Day

  • Echo worked with NCCAOM to promote AOM Day nationally.
  • The AOM Day NCCAOM press release was distributed on Marketwired and garnered 145 clips and 6,317,500 audience impressions.
  • An interview segment with the South Dakota Acupuncture and Oriental Medicine Association representative was coordinated and aired on KELO-TV.

Pain Management Byline Article

  • Echo distributed a byline article titled, “Effective, Opioid-Free Pain Management Options.”
  • The distribution included an infographic titled, “Acupuncture: A Key Solution for Treating America’s Painkiller Epidemic” developed by NCCAOM, American Society of Acupuncturists and Acupuncture Now Foundation.
  • Total Campaign Clips: 897
  • Total Campaign Impressions: 110,477,564

The Science of Cupping Content Distribution Campaign:

To further extend NCCAOM’s featured content Echo Media Group worked with a content distribution service to amplify the byline article The Science of Cupping located on NCCAOM’s website.

The article was promoted on mainstream Internet media channels to allow more readers to discover NCCAOM on their own via trustworthy news sources. Links to NCCAOM’s The Science of Cupping content appeared as recommendations on the web’s largest content publishers including sites like CNN.com, Fox News and Time Magazine.

  • Echo Media Group promoted NCCAOM’s The Science of Cupping article via a content distribution service. Echo Media Group drove 3,731 consumers to view the article on the NCCAOM website and garnered 1.4 million impressions.
  • Echo Media Group drafted a press release to announce the new NIH study which validated the effectiveness of acupuncture and other non-drug health therapies for pain. The release was distributed via wire service and internal media lists.
  • Echo Media Group updated the opioid expert source sheet to include the NIH chronic pain study and the letter that the US surgeon general Murthy sent to all physicians. Murthy is asking doctors to educate themselves on the addictiveness of painkillers. He is also asking physicians to screen the people they say for opioid abuse disorder and provide them with “evidence-based treatment.”
  • NCCAOM was featured in The Huffington Post. The article drove 132 people to the NCCAOM website.
  • NCCAOM was featured in Runners World. The article drove 72 people to the NCCAOM website.

Olympics/Cupping Craze

  • Echo Media Group drafted a media advisory and included two NCCAOM expert sources available for interviews. (Shellie Goldstein, M.S., Dipl. Ac. (NCCAOM)®, Dipl. C.H. (NCCAOM)® L.Ac. and Dr. Michael L. Fox, PhD., Dipl. O.M. (NCCAOM)®, L.Ac.)
  • Echo Media Group contacted all major TV news stations including Fox News, NBC, ABC, CBS, CNN, daily newspapers throughout the United States including USA Today, Wall Street Journal, Los Angeles Times, New York Times, national radio programs, online news sites and national health magazines and provided two NCCAOM board members available for interviews to discuss cupping and why it is important to find a NCCAOM certified practitioner. Echo also provided each news station with a link to the NCCAOM cupping page that explains the process and provides links to articles about cupping in peer-reviewed journals and publications. NCCAOM conducted interviews with CBS News Health, FOX News Health and WebMD.
  • Echo Media Group drafted a press release to announce that NCCAOM secured an independent Standard Occupational Code (SOC) for Acupuncturists from the U.S. Bureau of Labor Statistics (BLS). Press release was distributed via the wire and internal media lists. The BLS release alone drove 22 people to the NCCAOM website.
  • NCCAOM was mentioned in a US News Health report. The NCCAOM mention in the article drove 101 website visits.
  • Echo Media Group interviewed NCCAOM spokesperson Rhonda Lewis and her patient, David Herrera who recently broke three national powerlifting records at the American Powerlifting Federation (APF) National Championship. He attributes his success to his training schedule, coaches, determination and the acupuncture and Oriental medicine treatment he has been receiving from NCCAOM-certified practitioner Rhonda Lewis. The media story was sent to local media and powerlifting publications. Several media outlets conducted interviews and featured NCCAOM in their articles.
  • Echo Media Group worked closely with NCCAOM spokesperson Bill Reddy to develop an expert source sheet regarding the topic of opioid abuse and the opioid overdose epidemic taking place in the United States. The expert source sheet addresses how acupuncture is a legitimate alternative to chronic pain management and was distributed to national media outlets throughout the United States.
  • NCCAOM was featured in a Readers Digest about acupuncture.